Case Studies

Retail Transformation

A legacy retailer refreshed its serif identity into modular neo-grotesque
typography.

Startup Differentiation

A fintech startup used geometric iconography to signal stability and clarity.

Packaging Overhaul

An FMCG brand redesigned packaging to reduce clutter and emphasize nutrition.

Digital Replatforming

A SaaS brand shifted to a motion-led interface that surfaced learning states.

Global Cohesion

A multinational harmonized disparate sub-brands into a unified design system.